Ohropax OTC campaign
Panda Pictures produced the Ohropax OTC campaign. The various spots were broadcast nationwide in pharmacies without sound.
Challenge
For the Ohropax OTC campaign, we featured miniature versions of loud devices to bring the slogan "Making big noise very small" to life. Because that is exactly what Ohropax does: it reduces even the loudest noise to a minimum. The advertising films for the Ohropax OTC campaign were broadcast nationwide on various screens in pharmacies. Since audio transmission is not always possible in these settings, the videos were intentionally designed to be understood with or without sound. This is particularly effective for advertising films shown at the point of sale. It allows for the creation of a specific atmosphere and provides interested customers with a unique shopping experience.
Solution
Today, the production of any film involves a significant degree of visual diversity and creative richness. After the footage is captured on camera, it is edited together into a film. Compositing is the process of combining two or more separately recorded images into a new one. The result is what we call a "visual effect." Visual effects are thus created from images and individual elements that cannot be achieved through conventional means.
Advertising films can be categorized in various ways. Whether for the cinema screen, social media, or TV broadcast, we at Panda Pictures are happy to assist you as your partner in consulting and execution.
„False perspective effects, implemented in compositing, convey the idea behind these OTC spots."
- Daniel Philipp
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