90th anniversary
Panda Pictures film production produced the cinema commercial "Bayerische Krebsgesellschaft Jubiläum" for the Bavarian Cancer Society.
Challenge
"We listen, accompany, and support those affected by cancer." At the cancer counseling centers of the Bavarian Cancer Society , people with cancer and their families find professional counseling and support that is individually tailored to them and focused on their needs. The Bavarian Cancer Society has been providing this help for over 90 years. To mark their 90th anniversary, we collaborated with them to create Panda Pictures the perfect commercial for the Bavarian Cancer Society. The film was not designed as a TV spot, but specifically as a cinema commercial. We incorporated the sense of support and the feeling that someone is there for you into the cinema commercial for the Bavarian Cancer Society.
Solution
Cinema advertising is a great way to leave a lasting impression on viewers directly. Ads shown in cinemas have a stronger emotional impact on the audience. The emotional touchpoints that viewers experience stay with them much longer. To further enhance this effect, we gave this spot a more emotional, warmer touch through color grading in our in-house post-production suite.
Another practical advantage of cinema advertising is that it can be broadcast both regionally and nationally. This makes it easier and more effective to reach target audiences and tailor your commercials directly to them.
„It is always a rewarding experience for us to apply our filmmaking expertise to give visibility to social issues."
- Daniel Philipp
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