stadium spot
Panda Pictures produced the stadium commercial "AL-KO Security" for AL-KO, featuring football player Marcel Ndjeng.
Challenge
AL-KO - SPONSOR OF FC AUGSBURG
"Don't leave it alone in the garden!" This was the motto for the film production for our AL-KO Security commercial, which was shown exclusively in the football stadium. Our football star Marcel Ndjeng is immediately swarmed by fans after leaving his AL-KO lawnmower unattended next to his security guards. We had a lot of fun shooting this commercial. Grass stains were practically unavoidable for our actors, and for us too. We simply always give our all to capture the perfect angle. If that means lying down in the grass in front of the lawnmower a few times, we’re happy to do it.
Solution
Entertaining spots for the stadium screen
What sets this apart from most of the commercials we produce is the fact that the AL-KO Security spot was shown only on the stadium's big screen. Commercials are also well-suited for the cinema screen. The exciting thing here is that you aren't just presenting cinema advertising to an audience; you can actually target it to specific demographics. You can even select the specific movie that the ad will play before. The advantage here is that the emotional impact is much stronger in a cinema setting, which helps the commercial stick in the viewers' minds for much longer.
But not just in large formats; also for smaller formats, such as social media, we can tailor the perfect promotional video format. After all, nothing grabs attention on the web faster than a short, impactful online commercial.
„Der Sponsor des FC Augsburg, AL-KO, hatte die schöne Idee zu einem Werbespot für die Stadionleinwand mit Fußballprofi Marcel Ndjeng."
- Daniel Philipp
No items found.
