Ancestry.de
Panda Pictures produced a DRTV spot for the online platform ancestry.de, showing how easy it is to search for your own ancestors and heritage.
Challenge
"Do you want to learn more about your family's true story?" This question kicks off the short DRTV spot for our client, Ancestry. With billions of historical documents, Ancestry is the world's largest genealogy platform, allowing individuals to conduct targeted ancestry and family research. Family trees can be created both online and offline, and completed trees can be easily synchronized with your online account. The Ancestry commercial was filmed on-site at Ancestry with their employees in 4K using an Arri Alexa. It was important for us to incorporate the company's corporate identity colors into the film. During the color grading process in our in-house post-production studio, we adjusted skin tones, highlighted the vibrant greens and purples, and enhanced the contrast to ensure a cohesive look and feel.
Solution
The advantage of a DRTV spot is its cost-effectiveness. This allows even companies with limited media budgets to create an impactful commercial. With a DRTV spot—a Direct Response Television spot—viewer activity can be measured directly. The audience is prompted to take immediate action, such as visiting a website. By tracking the click-through rates, the reach can be measured immediately afterward.
„The filming for the German TV campaign took place in the actual Ancestry office. Key elements for the story were added through production design."
- Daniel Philipp
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